BRAND
CAMP
A half-day workshop packed with brand goodness. Hands-on, interactive and energetic. Come to participate and leave with a new mindset of what makes a brand win.
AUG 19th
10am -1pm
A half-day workshop packed with brand goodness. Hands-on, interactive and energetic. Come to participate and leave with a new mindset of what makes a brand win.
AUG 19th
10am -1pm
Brand Camp by Trout is here. This express brand program will build your brand muscle – sharpening your understanding of brand, and your own brand.
At Trout, we're obsessed with unlocking brands to become a business's competitive weapon. In Brand Camp we’ll dive deep into brand thinking to help you assess where your brand is today, and how you can unlock its full potential in the future. Working with like-minded brand builders, you’re in for a dynamic and energising experience. We can’t wait to see you there.
Great brands don’t happen by accident. They’re built from clear thinking, strong decisions and a shared understanding of what you stand for.
During Brand Camp, we’ll guide you through the questions every brand needs to answer:
Why do you exist?
Define your purpose and the role your business plays in people’s lives.
Where you want to be?
Setting a vision for the next 3 years.
What makes you different?
Find the thing that sets you apart and gives customers a reason to choose you.
How should you show up?
Create the foundations for the experience you deliver every day.
Using Trout’s brand framework, we'll help you map your brand strategy on a page. It’s a fast-tracked exercise, helping you identify oportunities and gaps for your brand. You’ll leave the session with a simple capture of your brand, a renewed brand focus and some ideas to help you keep building a winning brand after the session.
What is a brand and why is it important? This module will be a quick brand refresher. We'll check out some great brand examples and really dig into key brand truths.
Most businesses have their own brand language. In this module we'll calibrate on the elements we use when we talk about brand so we're all aligned. One team, one brand dream.
We all play a role in delivering your brand. Every person. Every team. How can you play your part? We'll explode your brand, breaking down every element. And, with a renewed and deep understanding of what your brand stands for, you'll be ready to bring it to life in your role every day.
Your brand strategy on a page
A clear, simple summary of what your brand stands for and how you can deliver it.
A sharper understanding of your difference
Know what makes you unique and how to communicate it.
Alignment across your team
Get everyone working from the same page with a shared brand direction.
A foundation for future decisions
A clear filter to help guide marketing, communications, customer experience and growth.
Brand Camp is for founders, leaders, marketing teams and anyone responsible for building a brand that matters.It’s for businesses that are ready to move beyond “what we do” and get clear on “why we matter”.
Bring your team. Build your brand. Walk away with a clear strategy and tools to put straight to work.
Images sourced via Unsplash.
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